Google's Mobile Friendly Update

Published on Tuesday, 21st Apr in Development

Earlier this year, Google announced that it was making a change to its search algorithms and today they begin rolling out their mobile-friendly update.

Google's Mobile Friendly Update
As Google explaines, searcher will now be able to more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update affects only search rankings on mobile devices, search results in all languages globally and applies to individual pages, not entire websites.

Google provided a Mobile-Friendly Test to examine individual pages and check if your site is mobile-friendly. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, Google will automatically re-process (i.e., crawl and index) your pages.

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